Two Quick And Easy-To-Implement Tactics To Monetarise The Traffic ALREADY On Your Web Site!
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The Internet is full of "How To Get MORE Traffic To Your Web Site" Schemes, Strategies And Techniques...
And yes, while getting more pre-qualified traffic to your web site is always a positive thing, a better approach is to utilize/ maximize the traffic that is ALREADY there, on it (your web site that is).
Here`s a better question... "What are you doing with the web site traffic that`s already ON your web site?"
Or, a simple premise... "If a person is already ON your web site they`re searching for something, right?" They just didn`t turn up on it because there was nothing worthwhile to watch on TV... or they thought they`d just go surfing while waiting for the roast (dinner) to cook.
They WANT something from you (and your web site).
Here`s what happens (in the brain) when a person lands on your web site.
The brain says to itself "What is it?"... and then it says (again to itself, unless you`re in the habit of talking out loud to your own brain)... "What`s in it for me?"
Now, if the brain (aka that thing between your ears) doesn`t get a good, CLEAR answer to its own question/s, then it gets very confused very quickly and then it says (again to itself) "I`m confused, I`m going elsewhere", or... "I think I`ll go check out the roast dinner now".
Bingo, They`re gone (probably never to return again).
Now, here`s another way!
Master Internet marketers talk a lot about "sales funnels". What they mean by this is the directing of people from an OFF-site source (usually another web site, text link ad etc) down a pre-determined path towards their own pre-determined (and desired) outcome (usually the signup to a list).
So, what if you were to take this (sales funnel) concept and apply it to your ON-site traffic and systems? What would happen then?
Well, I did just that. I tested my own theory, and noticed an immediate and dramatic spike in traffic to my own pre-determined (and desired) ON-site outcomes/ actions (from people who were already ON my web site).
I used techniques to redirect people (who were already on my web site) to my desired outcome (and I tracked these systems to see what happened).
The sign ups soared!
Here`s what I did.
1. Used a new generation popup system on the landing page.
Now, when new visitors landed on my site a high percentage of them clicked on the "PS" type (popup) note and were taken through to the offer ON my site. This page (of course) has a navigation bar. People can still access the other content that`s ON my web site.
2. Set up a footer - text-based banner - on every second tier page.
The copy in this footer banner was unobtrusive. It repeated the message on the "PS" popup on the landing page. I used text (to `say` the benefit).
My conclusions,
>>> "In addition to working on increasing traffic to my web site from OFF-site sources, implement better ON-site traffic-direction techniques for the traffic that`s already on it", and
>>> "Point first time visitors towards my own (desired) ON-site outcomes, right up front... and then KEEP them on my site with a consistent - benefit laden - navigation bar".
